Who IS This Guy?

I’ve been here spouting off about various topics, big and small, and you must be wondering if I know what the heck I’m talking about.

Here’s something about me. I’ve been in business for 50 years. First in Bricks and Mortar retail where I lived through 2 recessions but failed to survive the 3rd recession in the 80’s.

In the 90’s, I traveled the US and Canada consulting with businesses and governments helping them make additional profits in the millions, or helping them streamline their communications.

My wife and I are old, retired, and now disabled, doing business online since 2002, starting on eBay, then moving to Amazon in 2013.

We’ve done $2-3 Million sales since 2002.

We’ve honed our Amazon processes using our 30+ years in B&M retail.

It’s a simple process:

Find It
List It
Ship It
Repeat

That’s how we do it, and that’s what we teach others.

We have a half-dozen vendors we’ve found with products we can be profitable with. We have 10-times that number of vendors whose “can’t miss” products failed, some of which we still have in the basement for 5 years, unable to even give them away.

Am I a smart guy? I think so. But I am certainly wise because of my failures.

Am I risk adverse? Hardly. I invest in the stock market. (We lost $100k these past first few days of the Corona Virus scare.)

I am always on the lookout for profitable products. That’s the constant in online success – more and more profitable products.

I’m willing to invest a few hundreddollars to test a product or class of products.

We had one class of products that we sold 10’s of thousands of — until we didn’t.

The market is always moving. Competitors come and go. Prices tank without warning. Customers no longer want what we so caringly found and offered.

I am not willing to invest $10’s of thousands on an untested item. In spite of it’s analytical proof.

We try not to find things we like, but what the customers like. Nothing is worse than relying on a feeling that “Gee. This would sell…”

So, Who IS this guy?

I’m an experienced business owner and operator who knows how to simplify the topics under discussion.

Who are YOU?

JL

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